*A preliminary survey conducted at the 2005 Alabama Grocers Trade Show held in Mobile, Alabama by Auburn University. The survey found the following ranking of meat attributes based on 1= preferred; 2= indifferent; and 3=not preferred. | ATTRIBUTE* | RATING* | TRADITIONAL BEEF | 'NATURAL' BEEF | IMPORTED GRASSFED | WHITE OAK PASTURES | | Tenderness | 1.0 | X | X | X | X | | Taste | 1.03 | X | X | X | X | | Traceable back to the farm | 1.17 | | | | X | | Domestically produced | 1.17 | | X | | X | | No added hormones | 1.21 | | X | X | X | | Locally grown | 1.21 | | | | X | | Humanely produced (Verifed) | 1.29 | | | | X | | Produced environmentally friendly | 1.29 | | | X | X | | Produced by an Independent farmer | 1.29 | | ? | ? | X | | Provides farmer with a living wage | 1.40 | | X | X | X | | Enhanced Omega 3 Fatty Acids | 1.40 | | | X | X | | Anitbiotic Free | 1.43 | | X | X | X | | Enhanced Vitamin E | 1.44 | | | X | X | | Enhanced Conjugated Linoleic Acid (CLA) | 1.59 | | | X | X |
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